Question
: BREAKAGE
Answer : Comb your hairs with a large teethed comb while they are still humid.
The combing must be made with slight actions, beginning from the ends and mounting
as the hairs are separated. This way you would protect your hairs against breakage.
Choose a large and smooth teethed comb with regular intervals. Chose a brush
with rounded bristles at the ends in order to avoid any scratches. While using
a brush avoid brisk movements, which may fray your hairs. First separate your
hairs with the help of a proper comb, and then brush them if necessary.
Question: USE OF SOAP + SHAMPOO
Answer: It is recommended that
you wash your hairs with shampoo only.
The soap still used widely in our
country for hair washing, is an alkali in regard to
its chemical structure and it is not recommended for
hair washing. Alkali substances have a basic pH value
and as they are very different than the pH value of
the skin, they may dry the scalp or even irritate it.
Question: HAIR SHEDDING
Answer: The shedding of hairs
in certain amount and their replacement with new grown
hairs is by virtue of the normal functioning of the
human body. The fall of 100 hairs at maximum each
day is normal. In order to call the hair shedding
a problem, the number of fallen hairs should increase
excessively or new hairs should not grow. The causes,
which increase the shedding of the hairs are: feverish
contaminating diseases, pregnancy, certain medicines
and radiotherapy, thyroid gland disorders, skin infections,
stress, exhaustion, vitamin deficiencies, erroneously
applied fasting cures, aging, hormonal disorders and
hereditary tendencies.
Question: DANDRUFFS
Answer: The dandruffs are the fall
of death skin cells more rapidly than normal and in
bigger particles during the renewal course of the
skin. The renewal of the skin is a natural function
of the body; the death skin is discarded from the
scalp in little almost invisible particles. If the
renewal process is more rapid and in bigger particles
the dandruffs shall appear on the hairs. Researches
have shown that the formation of dandruffs is caused
by an organism. The use of shampoos efficient against
the dandruffs shall resolve the dandruff problem.
Question: ITCHING
Answer: The itching of the scalp
may be caused by numerous causes:
- Excessive grease or dryness of
the scalp,
- Use of faulty products and frequency
of washing ( infrequent washing )
- Dandruff problem
- Excessive sensitivity
- Allergy or disease of the skin
The cause of itching must be detected
and remedied accordingly.
Question: SOAP
Answer: The soap still used widely
in our country for hair washing, is an alkali substance
as to its chemical structure and it is not recommended
for hair washing. Alkali substances have a basic pH
value and since it is very different than the pH value
of the skin, they may dry the scalp or even irritate
it.
Besides it does not contain any softening
substance for the hairs, thus it stiffens your hairs,
it mats your hairs by leaving a mat film on your hairs.
Question: TEXTURIZERS
Answer: When choosing hair gels
we must consider the brands with a reliable technology.
If we use the correct gel product in a proper way,
the gel does not harm the hairs. After the use of
a gel it is better not to sleep when it is still
in the hairs.
The hairs must be washed and the gel must
be applied not to the bottom but to the hairs. If the
gel is applied to the bottom, the aeration of the scalp
shall be obstructed.
Question: WHITENING
Answer: The whitening is a condition
that occurs because of the insufficient production
of melanin pigments, which are giving to the hairs
their color. As a result of insufficiency of melanin
we encounter the problem called the whitening or blanching
of the hairs.
Early or late whitening of the hairs is
a phenomenon totally due to genetic or biologic causes.
The hair gets color from the melanin in its follicle
and it emanates from the skin as colored. Therefore
it is not possible that they get suddenly whitened as
people say.
Question: LOUSE
Answer: It is a parasite insect
very well known in our society unfortunately. However
some people have very false information on louses.
One of these false beliefs is that shampoos
cause louses. The louse adheres to hairs and lives there
as a parasite and it may only be contaminated from another
person. In order to remove them you must consult a doctor
without fail.
Question: HENNA
Answer: The henna is a substance used
for the hair care and color modification since very
old times. It covers the hairs and provides change of
color and brightness. However, very frequent use of
it is not recommended. The henna applied more frequently
than once in two months stiffens the hairs thus causing
them to break easily.
Besides it may result in an unwanted color
due to the color of the hairs and the processes they
passed such as highlight, dye, perm or their state of
depletion.
EM, in order to provide without any application
difficulty the benefits of this natural care product,
has prepared its shampoos and hair creams with the essences
of known natural nutrients such as almond oil, henna
and lemon.
Question: OLIVE OIL
Answer: The olive oil is known
as a hair nutrient since long time. However, since
it is very difficult to clear the hairs from such
products, excessive washing may cause more damage
than benefit. The EM line, in order to provide without
any application or washing difficulty the benefits
of this natural care product, has prepared its shampoos
and hair creams with the essences of known natural
nutrients such as almond oil, henna and lemon.
Question: ALMOND OIL
Answer: The almond oil is known
as a hair nutrient since long time. However, since
it is very difficult to clear the hairs from such
products, excessive washing may cause more damage
than benefit.
The EM line, in order to provide
without any application or washing difficulty the benefits
of this natural care product, has prepared its shampoos
and hair creams with the essences of known natural nutrients
such as almond oil, henna and lemon.
Question: BEPANTHEN
Answer: Bepanthen, is the commercial
name of a medicine containing panthenol. The panthenol
is a useful vitamin for the hairs and skin. However
in order to be beneficial this vitamin has to be used
properly. In case of Bepanthen mixtures applied to
the hairs, it is not clear how much do the hairs take
from the vitamin.
However, since it is generally very difficult
to clear the hairs from such products, excessive washing
may cause more damage than benefit. The EM line, in
order to provide without any application or washing
difficulty the benefits of this natural care product,
has added this vitamin in its shampoos and hair cream
preparations.
Question: CLAY
Answer: The clay is a natural substance
used for cleaning purposes by people since old times.
The characteristic of clay is it’s oil absorbing feature.
However, it is not efficient against other dirt in
the hairs except for oil and it absorbs excessively
the basic oils, which are necessary for the protection
of the hairs thus it presents the risk of drying and
exposing the hairs to the damages.
However, since it is generally very difficult
to clear the hairs from such products, excessive washing
may cause more damage than benefit.
Question: LEMON
Answer: Since very old times lemon
is known as a feeder and polisher of the hairs. However
its direct use on the hairs then its removal may not
provide the best benefit.
The EM line, in order to provide without
any application or washing difficulty the benefits of
this natural care product, has prepared its shampoos
and hair creams with the essences of known natural nutrients
such as almond oil, henna and lemon.
Question: VINEGAR
Answer: Since very old times the
vinegar is used by people in order to polish the hairs.
If the hairs are washed with the soap, it is true
that the vinegar would remove the mat film formed
on the hairs and make them brilliant.
However, if the hairs are washed with
shampoo there shall not be such a mat film formation,
therefore it is needless to use vinegar. There is no
benefit in using vinegar.
Question: EGG
Answer: The egg is a protein rich
product thus renowned since long time as a hair nutrient.
However its direct use on the hairs then its removal
may not provide the best benefit.
The EM line, in order to provide without
any application or washing difficulty the benefits of
this natural care product, has prepared its shampoos
and hair creams with the essences of known natural nutrients
such as almond oil, henna and lemon.
Question: DYE/ PERM / SHADOW
Answer: The processes such as dye,
perm and highlight are chemical processes applied
to hte hairs. They may be extremely harmful to hairs
if the right product and person to apply it is not
chosen. The use of quality products shall decrease
the damage to a minimum.
Furthermore by using a shampoo and cream
for dyed /permed hairs adequate for your hairs you can
still protect the brightness and softness of your hairs
after the processes of dye/ perm.
Question: LIFELESSNESS
Answer: The hairs may lose their
vitality for numerous causes such as shortage of vitamin
and mineral, chemical processes, use of false products,
environmental conditions such as the sun, chlorized
water, feverish diseases and hormonal changes. Good
nutrition, taking care of your hairs with an EM product
conforming to your hairs, avoiding the damages arising
from the environmental conditions, combing and chemical
processes are the first things to do.
Question: SWELLING OF THE HAIRS
Answer: The swelling of the hairs
is attached to numerous factors such as thickness
of hairs, abundance of the hairs, the way of egressing
from the scalp, static electricity, slickness of hairs,
hardness of the hair washing water.
Particularly in dry or mixed hairs, swelling
and electricity are observed toward the ends. The use
of a cream shampoo or hair cream is the best thing to
do.
Question: MATTENESS
Answer: The brightness of the hairs
is basically relied to the smoothness of its surface,
which reflects the light. The coat of the hairs is
impaired due to combing, environmental factors such
as sunlight, chemical processes such as highlighting,
perm and losses its brightness becoming rugged. In
order to prevent such result, the best thing to do
is to remove the causes of harm and use an EM Shampoo
with ceramide.
Question: OILINESS
Answer: The oiliness is defined
as the production of serum in excess due to age and
gender. The main source of oiliness is the oil glands
of the hair follicles. The formation of sebum varies
according to age. The oil glands are present in the
human body at birth.
However, they are not so active and they
are very small until the adolescence. At adolescence
they grow and start to produce sebum. The production
of sebum reaches its maximum around the age of 20, then
it starts decreasing.
The nutrition is a very important factor
in this period. Particularly the oily aliments must
be avoided. Certainly, genetic features are also decisive
in this matter. The quantity of oil glands and the oil
they produce are generally depending on genetic features.
The metabolism and genetic features are important factors.
Question: DRYNESS
Answer: The dryness of hairs is
originating from the insufficient production of the
oil follicles, which extract oil and which are located
at the hair roots. Our nutrition way is an important
factor influencing the health of the hairs. For healthy
hairs it is necessary to eat aliments containing A,
B, C, D, E vitamins and protein, zinc and calcium
in sufficient quantity.
Question: THE HARM OF THE DRYER
Answer: The dryer does not harm
your hairs provided it is correctly used. Before using
the dryer, dry with a towel the water in excess in
your hairs. Adjust the drier to a low heat and airflow
speed.
Move the drier from a sufficient distance
over your hairs. Avoid the permanent blow of hot air
on a single spot. This would remove the natural humidity
of yours hairs and be harmful. Use whenever possible
products, which will protect your hairs from the heat.
Question: DRYING
Answer: Take the water in excess
in your hairs by pressing gently with a clean and
dry towel. Do not rub your hairs. Let them dry on
their own.
Question: RIGIDITY
Answer: The softness and thickness
of the hairs are primarily depending on genetic features.
The use of a cream shampoo or a suitable shampoo and
hair cream is the right thing to do with these type
of hairs.
Question: GROWING
Answer: It is proven that in a
healthy human the hairs grow
in average by 1 to 1,5 cm. per
month normally. |